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Mallika Ahluwalia is a business development and brand strategy professional with extensive experience working at the intersection of luxury hospitality, investor relations, partnerships, and customer experience. Over the last five years, she has worked closely with founders, CEOs, investors, hospitality leaders, and premium lifestyle brands to build meaningful customer relationships and create experiences that resonate with high-value audiences.

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Currently serving as Head of Business Development at Hunch Ventures & Investments, Mallika has played a pivotal role in launching and positioning luxury hospitality assets, forging strategic partnerships, and developing brand communication strategies that drive long-term business growth. Her expertise spans luxury hotels, real estate, aviation, lifestyle brands, and experience-led businesses where trust, credibility, and customer perception directly influence commercial success.

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Mallika led the launch of Rambha Palace, a 200-year-old ultra-luxury heritage hotel, helping secure prestigious recognition including the Conde Nast Traveller Hot List 2025. She has also worked on high-impact initiatives with BLADE India, contributing to strategic alliances, premium customer engagement programs, and brand awareness campaigns targeted at affluent and ultra-high-net-worth audiences.

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As Director at GOODTIMES, she has advised luxury hospitality, boutique hotel, lifestyle, and real estate brands on growth strategy, partnerships, customer acquisition, and market positioning. Her ability to understand customer psychology and influence buying behaviour has enabled brands to achieve sustainable growth while strengthening their market reputation.

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Mallika's contribution to Transform Your CX draws from her deep understanding of how discerning customers evaluate brands, build trust, and make purchase decisions. Through her chapter, she shares practical insights on creating premium customer experiences, building lasting brand equity, and designing meaningful customer journeys that convert transactions into relationships.

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She holds a Master's Degree in Corporate Communication, Marketing and Public Relations from the University of Leeds and continues to help organizations transform customer interactions into memorable experiences that drive loyalty, advocacy, and business growth.